Tuesday, 23 October 2012

Holiday shopping: What women want, men don't give

Great article from Yahoo News/CNN Money online on Sunday:
When it comes to gifts, it's not the thought that counts. At least not in America's wealthiest households.
Two-thirds of affluent American women want gift cards. But less than a fifth of men will give it to them, according to a report from American Express Publishing and the Harrison Group out Thursday.
Instead, 70% of women are gifted clothing or jewelry.
A survey of 625 households that represent the top 10% of the nation's wage earners found a wide gap between between what people want and what they will actually get.
Men should also lower their expectations. They want food and alcohol -- a third are hoping for gourmet foods and fine wine, and another third want gift cards. But women like to give none of those -- 30% are expected to give clothing, and another 15% books.
What wealthy shoppers are better suited for will be giving gifts to themselves.
Nearly half of women said they were extremely, or very likely, to buy themselves presents this holiday season. A third of men have similar intentions.
"Perhaps America is giving itself a bonus this year," said Jim Taylor, vice chairman of Harrison Group, in a statement.
Holiday retail sales are expected to increase 4.1% this year, according to estimates from the National Retail Federation. That's the most optimistic forecast from the group since the recession.
The American Express and Harrison Group survey found that gift giving will be down overall this year, but the top 10% will spend nearly 22% more on gifts this year than they did in 2011.
We think that this is exactly why the iWishfor app is going to be huge! The iWishfor app is the best way to save and share gift ideas with friends and family. With the iWishfor app, you can give the perfect gift every time. People don't really want gift cards, despite what they may say. They only see the value in the gift cards because they never really get what they want and are thus put through the hassle of dealing with the items they mistakenly received. They either have to return them or put them in the basement. Getting gift cards solves this problem...on the surface. While they can now get what they actually want, they now have to take the time and find something they want themselves. Plus, it's so impersonal to get a gift card. It's so commonplace now. How do you differentiate between, "Here's a gift card. I had no clue what to get but I had to get you something. Here you go," and "I really care about you and I was afraid that I was going to get you something you didn't want and waste your time having to return it." It's a hard thing to differentiate.

We think that this is where iWishfor will fit in perfectly. Now, no one has to worry about getting the wrong gift. You don't have to worry about what it says about you when you decide to give a gift card. With iWishfor, you know exactly what to get your loved ones and it's all there whenever you need it.

With men making the common mistake thinking that the 70% of women want jewelry or clothing, why not let the iWishfor app help you get what your partner really wants?